ABOUT
As Creative Director, my goal is to make complex cloud technology engaging and accessible. Across 50 videos, we’ve partnered with AWS to transform intricate products, systems, and workflows into visually driven stories, using motion to make the invisible tangible. Every project starts with one question: what’s the most compelling way to bring these concepts to life?
Taking something abstract and giving it a form, movement, or relationship that communicates the idea without relying entirely on technical language.
Turning infrastructure, data, connections, and workflows into physical visual experiences audiences can immediately understand.
— PROJECT NAME
AWS Creative Explainers
— ROLE
Creative Direction
— DATE
2021-2026
Client: AWS
Studio: Deep Sky
Producer: Darcy Feinstein
Creative Director & Lead Designer: Barret Thomson
Creative Strategist: Seth Chaffee
Executive Producer: Jared Hobbs
Motion Design Director: Milan Erceg
Motion Graphics & Design: Tyler Benjamin, Adrian Parat, Wes Meeks, Eric Neff, Danny Rubyano, Christian Westphalia, Conrad Schmidt
AWS Head of Creative Operations: David Riley
AWS Sr. Creative Program Manager, AWS Brand Advertising: Larry Schlessinger
